The J.C. Newman Cigar Company has unveiled the Diamond Crown Cigar Lounge at the St. Pete Times Forum, becoming the only branded cigar lounge in a National Hockey Arena and the official cigar of the Tampa Bay Lightning. The Tampa, Fla. based St. Pete Times Forum plays host to a number of world famous concerts and sporting events including the Tampa Bay Storm arena football team and the 2012 Republican Convention. The Diamond Crown Cigar Lounge, located on the 5th floor at the Channelside Club, will feature top of the line amenities including a full liquor bar, flat panel T.V’s, state-of-the-art ventilation system, custom humidor with full selection of Diamond Crown and Diamond Crown MAXIMUS cigars and panoramic views of the arena. As the official cigar of the Tampa Bay Lightning, the Most Valuable Player of each Lightning home game will receive a Diamond Crown victory cigar with the  slogan “give that man a Diamond Crown”!